The true core of enrollment is these four points
The core purpose of our traffic diversion course is to reduce the trial and error cost for parents, improve the on-site visit rate of institutions, allow parents to experience before making decisions, and achieve subsequent conversion. Therefore, when improving conversion rate, we must first think about four key issues:
4 key questions
Are parents willing to pay for this product?
Why do parents choose our products
How to efficiently attract parents to school?
How to effectively undertake and convert after attracting traffic?
To fully drive traffic, it is necessary to think through these four questions. In addition to the low price strategy of the early products, the content must also be distinctive. Especially for small institutions, without sufficient referral volume and brand reputation of large institutions, they rely more on content differentiation to break through the situation.
Be willing to invest in the early stage
The investment here refers to people, money, and time, which must be synchronized and kept up with. To attract the target number of students, the enrollment team must have a sufficient number of members, with someone monitoring every step of the process including consultation, reception, trial listening, and follow-up.
Secondly, low-priced textbooks are not aimed at profit, and in the early stages of teaching and consumption, there is basically no money to be made, and even teachers' lesson fees need to be subsidized. This is a normal phenomenon. We must extend the timeline, not worry about short-term gains and losses, first increase traffic and reputation, and then convert them into a virtuous cycle in the later stage.
Products must be segmented
Don't hire people with just one experiential course for a whole year, parents are tired of it. We will hold a "concentration class" at the beginning of the school year, a "sprint class" during the semester, a "review class" at the end of the semester, and a summer training camp... Only by constantly changing and updating can parents be willing to watch.
Practical Training for the Start of School Season: Four Step Method for Institutional Enrollment
It's already the end of February now, and the golden period for enrollment is actually two weeks before the start of the school year to two weeks after the start of the school year. But once the methods are learned, they can be used at any time.
01 、Early interception
Many institutions only start to worry a few days before the start of school, distributing flyers, making phone calls, and doing ground promotions. But at this point, all institutions are doing the same thing, and parents have long been annoyed by the bombardment.
Smart institutions start preparing one or two months in advance. For example, posting informative content in parent groups. Today I will share "3 Tips for Starting School", tomorrow I will share "How to Plan for the New Semester", and the day after tomorrow I will share "What to Do with Children's Procrastination". Don't advertise, only post useful things.
Parents read your content every day and gradually develop trust in you. When it comes to enrolling in classes at the beginning of the school year, the first thing that comes to mind is you.
This is to first get familiar with the situation before negotiating a deal.
02、 Do more special activities
That is to say, organizing distinctive activities at fixed times and locations.
For example, in art institutions, every Saturday afternoon at the community park or entrance of the institution, teachers take children to knead rubber clay and place student works next to it. When the child didn't want to leave, the parents gathered around.
An English institution is organizing a word challenge game, where children will receive toy rewards after passing 3 levels, and parents' WeChat accounts will also be added.
You can also engage in fast reading challenges, hoop games, and blind box games. As the atmosphere on site heated up, there were naturally more people scanning the QR code.
03 、Pattern Fission
Using low prices and great value as bait, quickly lock in the first batch of parents, and then use them to achieve word-of-mouth fission and attract new customers.
Group design concept: Set up multiple levels of group buying for 2, 3, 4, 5 people, etc. The more participants, the lower the price. It can be packaged as summer discounts, historical low prices, and other activities, with gradient discounts based on the number of group members.
At the same time, all group leaders who successfully open and fill a group can receive additional gifts, which can be in the form of physical items, vouchers, or red envelope lucky draws. Advanced gameplay can also be set to allow group leaders with 5 or more members to receive free tickets directly.
By using senior students to drive fission, and combining corresponding benefits in different stages such as opening and forming groups to attract new parents to sign up, it can also stabilize senior students, and then enhance their enthusiasm through exclusive discounts for group leaders, forming a virtuous cycle of group buying mechanism.
Parent partner idea: Parents of old students recommend new students, which not only provides discounts for their children, but also allows parents to receive a share. Some institutions have used this trick to generate 500 new students in three months, reducing customer acquisition costs by 40%.
04 、Lecture + Training Camp
If conventional methods are not enough, you can try this combination punch. The specific operation can be as follows:
Hold a low-cost traffic diversion lecture:
The theme of academic institutions can focus on strong pain points related to learning, such as "3 methods to encourage children to actively do homework without urging", "2 hours to triple children's memory", and "1 hour to encourage children to speak boldly and express themselves confidently";
Art institutions can be: "One hour for children to write standardized and good handwriting", "Art enlightenment: stimulate children's creativity", "Liberate nature, let children dare to express themselves and love to express themselves", and so on.
The lecture mainly focused on sharing practical knowledge, building trust, and finally launched a training camp:
For example, a two-day and one night memory training camp costs 999 yuan; Or a seven day and eight night winter and summer vacation training camp, with a fee of 2999.
In this way, low-priced lectures are responsible for attracting people, while high priced training camps are responsible for making money. Many institutions rely on this strategy to achieve particularly smooth cash flow.
Lastly, the competition for enrollment in 2026 is not about which company has the lowest price, but about which company has unique products and services that can keep up
Don't expect one trick to eat all over the world. Early interception, high-frequency face exposure, diverse patterns, and lecture conversion - these techniques work together to achieve the best results.